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TRAINING COURSES

Music Business Fundamentals

INTRODUCTION

About the course

Our unique and immersive course has been designed to show you exactly how the music business operates today – providing you with the most up to date knowledge and skills you’ll need to fast track your future in the world’s most exciting business.

You’ll be taught by leading music professionals, meet likeminded individuals, examine real world case studies and take part in engaging activities. Most importantly – you’ll learn what the various areas of the music industry are, why they exist, and exactly how they function in the business today.

Once you’ve completed your study with us, you’ll receive a certificate of course completion to add to your CV. We’ll also spend some time with you privately, to discuss your plans for moving forward in the industry. Whether you’d like help launching your band, securing an internship or job placement, advice on setting up your new music business venture, or something else entirely – we’ll be here to support you.

Music Business Fundamentals

Syllabus

Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Module 10

Introduction To The Music Industry

  • A brief history of the development of the music industry

  • Where we are today – the most exciting time to work in music

  • The structure of the industry – understanding how it works

  • An explanation of the roles and functions within: Record labels, Music publishers, Live music, Management, Promotion & more

  • An explanation of the flow, and sources of revenue

  • Analysing the current trends in music industry revenue

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Record Labels and A&R

  • Record Labels – what do they do?

  • The differences between independent and major labels

  • Income and costs in the record label business

  • Record contracts – signing artists

  • Royalty structures – where does the money go?

  • The record label meeting – a guide

  • A&R in 2021 – the rules of successful scouting

  • The Principles of artist development

  • How to find the ‘next big thing’

  • Class activity – We’ll put our A&R skills into practice, and analyse some new music submissions

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Distribution and Streaming Services

  • What is music distribution, and how does it work?

  • Distribution for the independent artist

  • An introduction to the Streaming services: Spotify, Apple Music, Deezer, Tidal, YouTube Music

  • The official charts, and how they work

  • Streaming marketing principles

  • A guide to ‘Spotify for Artists’ platform

  • How to secure Spotify playlists

  • Pitching and release week​

  • ‘Release Radar’ and ‘Discover Weekly’

  • Editorial playlists, major playlists & independent playlists

  • Spotify charts: Top 50 & viral charts

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Live Music, Merchandise & Tour Management

  • Live music and its importance in the industry

  • Booking agents and promoters – who they are & what they do

  • Sources of revenue in live music

  • Merchandise and merchandise deals

  • A guide to tour management: What are tour managers and how do they operate? Advancing tours – day sheets and tech plots, Logistics

  • Tour budgeting and record label tour support

  • Class activity – Together we’ll budget a 20 day international tour, and work to make it profitable!

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Music Marketing – Principles & Branding

  • Music marketing and promotion

  • Who does what in the marketing and promotion of an artist

  • Branding 101 – the three considerations
    The fan funnel – the founding principle of successful music marketing and promotion

  • The single release strategy

  • The ‘attention economy’

  • The ‘expectancy loop’

  • The artist lifecycle, and how we use this to develop and nurture a fan base

  • Target fan analysis – finding the audience

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Digital Marketing Strategy, Social Media & Brand Partnerships

  • The marketing plan and release strategies

  • The time table of activity for successful releases

  • The role of press, radio and television

  • Finding a story; press angles, media hooks, and securing editorial coverage

  • Brand partnerships: Product placement, Ambassadorships, Touring, live events and experience packages, Viral marketing campaigns, Product launches and artist sponsored products

  • Recent examples of successful brand and music partnerships, and why they worked so well

  • Class activity – you’ll each create a successful promotional plan from a range of marketing objectives and budgets

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Music Publishing and Sync

  • Publishing – what is it and why is it so important?

  • Who are the people involved in the music publishing sector?

  • The publishing contract

  • The artist as a writer

  • Sync (TV, film, advertising and computer games)

  • A guide to music copyright

  • Mechanicals – we’ll examine how writers get paid when their songs are recorded and released commercially

  • Public performance – we’ll look how writers receive revenue for the public performance (live, in-store, on tv, on radio etc) of their music

  • Collection agencies – PRS, PPL and MCPS

  • Song writing: Working with writers, Writing camps, Selling songs

  • Class activity – we’ll choose music to fit specific and original briefs from music supervisors

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Artist Management

  • Artist managers – who they are and what they do

  • The key functions of management

  • The unique skills required for management

  • The artist/manager relationship

  • How do managers get paid? The various structures

  • The management contract

  • The new artist manager and where the role is headed

  • Strategising the artist’s career

  • Setting objectives

  • Timed targets and action steps

  • The health and wellbeing of the artist

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

The Future of The Music Industry

  • Growth of revenue sources

  • The world of streaming and where it may be heading

  • VR – a new way to experience live music

  • AI and it’s use in the music industry

  • Blockchain and digital currency

  • Future avenues of music promotion

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Entrepreneurialism, Music Industry Bodies and Funding

  • Working in the music industry – where do I fit?

  • The music business entrepreneur: Working in a team, Negotiating skills, The art of successful networking, Budget planning, Setting targets and monitoring results, Pitching skills and techniques

  • A guide to writing successful business plans

  • Trade bodies and organisations: The MU, The BPI, PRS, PPL, MCPS, The MMF, MPA etc.

  • Securing funding for artists and new music businesses

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Frequently Asked Questions

FAQs

Who is the course suitable for?
Does the course take place online?
Will I get a course certificate?
Do I need to provide anything?

Our Music Business Fundamentals course is open to everyone! All you need is an interest in the music industry to apply. Students must be 18 years old or older, and no previous experience is necessary.

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Yes. Until further notice, all of our courses will be taking place online, through our virtual classrooms. These online courses take place live, so you can interact with your tutor and other students in real-time! With high quality video and audio, live notes, quizzes and breakout group sessions – the virtual classroom provides an immersive learning experience, where ever you are in the world!

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Upon completion, students will receive a Certificate of Completion, signed by the tutor and the school directors, in the post.

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

A pen and notepad is all you require! We also provide comprehensive notes throughout the course. You will need internet access and a web browser (Chrome/Firefox). Prior to the start date of your course you will receive a web link and a password to access the virtual classroom.

Students on this course also receive a one-to-one consultation to discuss your plans for moving forward in the industry and how we can help.

 

Career guide

Music careers

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